The pleasure of being opticians


From Vedere International – Speciale Mido – 70 anni | 2023 When I first came into this world, I never imagined that I would fall in love with it. Life often takes you to places you never thought you would go, unfamiliar places you did not prepare for, and presents them to you perfectly packaged with […]

No values no value

Ottica DIECIDECIMI® Glasstylist® - Il recupero dei Valori - Vedere International n.3 - 2022

From Vedere International – n.3 | 2022 No values no value In the pandemic period we have all experienced personal, deep, true, often intimate wide-ranging reflections and digital enabled us to share them at a time when the barriers were down, to process them with the real hope that they would help us not only […]

All you have left is the Joker!

There is no budget to quantify the cost of fairness, professionalism, and passion, and if you are unable to appreciate them, you have no choice but to play the joker Sometimes to describe what is happening one must take refuge in the early hours of the morning, in that warm, quiet coolness in which the […]



Those who stood still in the belief that simply turning the lights back on was enough to resume their seats will be disappointed because nothing has remained as before From the issue of Vedere International – Special Mido 2022 And it’s MIDO all over again. For all of us, MIDO has a strong symbolic value […]

Furthest and Closest


Something has changed in the perception and common feeling of independent opticians, and there is no turning back from this realization. Digital has broken down the barriers of space and we have rediscovered ourselves as colleagues and competitors from north to south. We can contaminate and differentiate ourselves at all levels, raising the bar higher and higher, certain that the culture of difference cannot be broken by any strategy, no matter how strong or aggressive.